Welcome to FC Sport Experiences

What we do

FC Sport Experiences are experts in the MICE Sports space. We provide rights holders, brands and the Meetings and Incentives industry with bespoke, exclusive activations and sport experiences.

Clients gain exclusive access inside football, rugby, basketball, and other sporting organizations for team building, management training and ideas exchanges along with immersion in unique cultural, historic, and gastronomic experiences in highly desirable destinations.

With major international sporting events on the horizon such as Rugby World Cup 2023, Ryder Cup, Euros 2024, Paris 2024 and Milan 2026, FC Sport Experiences is working towards the production of unique meetings, workshops and incentives related to these marquee occasions.

Who we are

Based in London, England, FC Sport Experiences founder Mike Mahoney has worked internationally in intellectual property rights licensing for sports and entertainment brands for many years. 


An avid sports fan and participant, he decided to apply his business background as a Charted Accountant and subsequently as a sport and games marketing license consultant to the world of English football and rugby and the strong relationship fans have with their club teams.