Welcome to FC Sport Experiences
What we do
FC Sport Experiences are experts in the MICE Sports space. We provide rights holders, brands and the Meetings and Incentives industry with bespoke, exclusive activations and sport experiences.
Clients gain exclusive access inside football, rugby, basketball, and other sporting organizations for team building, management training and ideas exchanges along with immersion in unique cultural, historic, and gastronomic experiences in highly desirable destinations.
Building on the success of recent marquee tournaments like Euros 2024 and Paris 2024, FC Sport Experiences is currently focused on delivering unparalleled activations for major upcoming global events, including Milan-Cortina 2026, the 2026 FIFA World Cup, and the 2027 Rugby World Cup.
Who we are
Based in London, England, FC Sport Experiences founder Mike Mahoney has worked internationally in intellectual property rights licensing for sports and entertainment brands for many years.
An avid sports fan and participant, he decided to apply his business background as a Charted Accountant and subsequently as a sport and games marketing license consultant to the world of English football and rugby and the strong relationship fans have with their club teams.